From rural Norway to global data centres: A journey of energy and ambition.
Director Sigmund Fiveland has spent his career turning curiosity into capability. With decades of experience across energy, automation, and project leadership, he shares how bold decisions, lifelong learning, and a love of innovation led him to Soben – and what keeps him inspired today.
Tell us about your journey – where did it all begin, and how did you get to where you are today?
I grew up on a highland farm in Norway – winters brought three metres of snow, so there was plenty of time to get hands-on with machinery. When I was 12, I bought a broken moped for €40 and taught myself to fix it. My father, also an engineer, wisely let me learn by doing. That’s where my love for problem-solving began, my curiosity turned into a career path. I started repairing radios and televisions, graduated top of my class as an electrician, and went on to study electrical and process engineering.
My professional career began in hydropower and aluminium smelting – surrounded by others who shared the same drive. From there, I moved into oil and gas, managing automation and control projects across international markets.
In 2021, I helped found Green Horizon, a sustainable data centre company, serving as CTO and co-owner. We secured seven development plots and achieved a global patent for a green data centre design, supported by national funding in Norway. Although the project didn’t receive full investment, it was an incredible learning experience that deepened my passion for innovation and leadership.
Then, in late 2024, Soben came along – and I couldn’t say no. The scale of the project, the client, and the energy of the Soben team made it an easy decision. It was a fast start – I was in London presenting to the client within days – but it immediately felt like the right fit.
What’s a project that stands out to you most in your career – and what challenges have you overcome along the way?
One that really stands out was during my time with an automation engineering firm that had just been acquired by a large equity group. We were initially asked to deliver automation systems for a luxury offshore drilling cabin, but during negotiations, the client asked if we could take on the entire project. Without hesitation, I said yes. It was a bold call that paid off! I submitted a £3 million proposal before my holiday, and by the time I returned, the purchase order was waiting in my inbox. The project became a great success and led to two more of the same scale, reinforcing my belief in taking decisive action and trusting the team around you.
Of course, not every project goes as smoothly. When I co-founded Green Horizon, a sustainable data centre start-up, we faced major funding challenges that prevented us from delivering our first build. Still, we secured seven development sites, achieved a global patent for a green data centre design, and received national innovation funding. That experience taught me that success isn’t always about the final outcome – it’s about persistence, learning, and pushing innovation forward, even when things don’t go to plan.
How has your past experience shaped your role at Soben?
Oil and gas projects and data centres might look different on the surface, but they’re very similar underneath – you still need a clear budget, a strong schedule, a good risk plan, and a capable team.
My background in energy and automation helps me understand the technical side of things while also focusing on leadership and organisation. Working with our client has been fantastic. They’re a growing company, so part of our work involves helping them build structure – developing standards and procedures together. That’s something I’ve always enjoyed: building something not just for today, but for the future.
Did you always want to be a Project Director?
Not really! I’ve always been a technical person, a bit of a nerd, as I like to say. If I could choose freely, I’d probably be a technical lead or developer working on innovative projects. That said, even as a Director, I still get to be close to the technical side – and that’s what I love. Projects are where things happen, whether small or large. It’s about bringing people together to make something real.
What would you be doing if you weren’t in Data Centres?
I used to play classical guitar when I was young and dreamed briefly of being a musician. But I quickly realised I didn’t have the timing or the voice! So, I put the guitar down before I did too much damage.
What career advice would you give to your younger self?
Think big and don’t be afraid. Whatever you set your mind to, trust yourself and go for it – it will always sort itself out in the end. Be brave, stay curious, and believe in your ability to make things happen.
Looking to shape the future of data and energy projects? Join Sigmund and our expert teams delivering world-class Data Centres across Europe. Explore our latest opportunities at www.sobencc.com/careers. To learn more about Soben’s consultancy services or connect with Sigmund directly, get in touch below:
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